More than Just a Trend: How AI is Reshaping Fashion and Beauty

In fashion, AI has first been embraced by big brands such as Amazon, Adidas, and Zara. Adidas, for instance, has voice-assisted in-store robots, while competitors are now following Zara after it partnered with Jetlore for a consumer behavior prediction platform. Zara’s aim to create “full integration between store and online stock rooms” is becoming an industry trend. Across the fashion world, consumer-facing AI solutions have been focused on improving personalisation and customer experience. But AI has also crept into supply chain optimisation, inventory management, and other aspects of production. H&M…

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