To keep up with the steep competition among smart phone developers in the market, Nokia globally released Asha 501 – an affordable, compact, and colorful mobile phone aimed at emerging markets. Will it help Nokia gain lost ground in the mobile phone war?


As part of its range of budget phones, the new Asha 501 which was released in New Delhi, India is priced at $99 making it one of the cheapest smartphones to date.

 

During the event, Nokia CEO Stephen Elop said the built of the phone was patterned and inspired by the company’s higher end Lumia smartphone and is intended for the “young, socially inspired” people. He also shared stories of how Nokia has announced a global partnership with Facebook to make sure those Asha users will get access to the said website.

 

Struggling to compete in the high end phones dominated mostly by Apple and Samsung, the 3-inch Nokia Asha 501 is the first device to run on the new Asha platform.

“Asha 501 is the next generation of Asha smartphones. We have created new Asha platform. Eighty percent of world operates in 2G environments and Asha 501 is customized to suit 2G environment. We will expand this family with 3G products as well,”  Elop added.

When it comes to its appearance, the phone has a one-piece polycarbonate back that is quite similar with that of Lumia 520. Nokia made sure that consumers will enjoy the phone by unveiling the device in six colors – red, green, cyan, yellow, white, and black.

The fully touch-screen device has a 3.2 megapixel camera with a 320×240 pixel resolution. It already has some pre-installed apps like Facebook, Twitter, FourSquare, Bejeweled 3, and Plants vs. Zombies. Like other Asha phones, the smartphone comes with the Nokia Xpress Browser.

Asha 501 comes in two versions – the dual sim and the single sim. Those single sim users have a stand-by time lasting up to 48 days while the dual sim is up to 26 days. The company said the smartphone will be available through around 60 operators and distributors in over 90 countries. Nokia will start shipping in June so we suggest Asha lovers to start saving.

check out the video below (courtesy of CNET)

 

Find out more about the Nokia Asha 501 on Nokia’s website.

 
images courtesy of Forbes.com and Nokia.com